In between his punishing workouts, epic cheat meals and filming his blockbuster movies, Dwayne Johnson aka The Rock has been very busy indeed, creating his very own brand of tequila. You only have to quickly scan his Instagram page to find out that tequila is up there with his other big passions of food and fitness and he will find any opportunity to crack out a glass. He even admitted to filming some Hobbs & Shaw scenes drunk after sipping on the liquor!
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Afternoon tequila 🥃 on set of HOBBS & SHAW with my brother and biz partner @michaelseanbailey, the President of Production for Walt Disney Studios. Sean and I made JUNGLE CRUISE together with our partner in crime, Emily Blunt aka Mary Pizoppins – which will be released in the summer of 2020. He pushes himself, his execs and his production teams hard to achieve greatness. Love rollin’ up my sleeves and puttin’ in the work with this guy. Afternoon tequila is reserved for the special circle. #omerta #hardestworkersintheroom I was a lil’ drunk shooting some scenes where I punch @jasonstatham in the face because of this meeting 😈
He follows in the footsteps of George Clooney and Justin Timberlake who also produced their own tequila brands to great success – Casamigos and Sauza 901 respectively, with the former selling to Diageo for a whopping $1bn! No doubt The Rock will be hoping for a similar success story, which can explain why he is being such a perfectionist in the production process. His tequila has been in the planning stages for many years already but launch time is now edging ever closer.
Today, The Rock posted to Instagram a picture of himself with all the batches of his tequila stating he had taste tested them ‘fresh out of our barrels in Mexico’. Going by his smile I think he was happy with them (or just tasted a lot…).
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Cheers 🥃 (again & again;) Spent all weekend taste testing every batch of my new tequila fresh out of our barrels from Mexico. I’m very passionate about my new tequila we’re developing. It’s been years in the making and every road has led here. Lots of growing excitement. Mana, passion, positivity, hard work and fun. This ones for you world, let’s have a drink. #tequila #innovation #2019
With The Rock a life long lover of tequila, there is no doubt the taste is going to be exceptional but he has remained coy over the style and ingredients he has used, only amping up the excitement amongst his fans. What we do know is that after years of teasing the brand, 2019 looks to be the year of the launch now that the tequila has been manufactured.
Although the tequila itself is ready, the brand name still seems to be up in the air. Whilst his company entered a trademark application for the name ‘Mana’ – a word close to The Rock’s heart, the U.S. Patent and Trademark Office felt it was too similar to other products in market and that they needed a more specific name use than ‘tequila’. As of yet, The Rock hasn’t re-filed the application so the brand name is still unknown. He better hurry though as his fans are getting thirsty to sample his produce! What do you think he should call it?