The swooning, salt-sprinkling Turkish chef known by his moniker Salt Bae has exciting news for food fans: he’s opening burger joints.
The chef’s new restaurant, Nusr-Et Burger, will take the massive 2,800 square feet on the ground floor and accompanying 3,200 square feet below in the basement, according to the New York Post.
The retail space, which has frontage on East 18th Street, had an asking rent of $220 a square foot making this is a huge investment for team Salt Bae.
And they’re not stopping there.
The butcher-turned-celebrity-chef is also heading west and bringing (presumably salted) burgers and expectedly Instagrammable moments to folks in Los Angeles.
Plans are also in place for branches in Florida, Dubai, London, Istanbul, Abu Dhabi, Tokyo and Chicago so if you want to get your Salt Bae burger fix on you’ll be able to do so all around the world.
This is the latest power move in an remarkable rise to super-stardom for Mr. Bae. Having been born into a poor family and worked from the age of 7 at his father’s butchers, he now finds his himself on top of the culinary world.
His chain of Nusr-et Steakhouses is valued at over a billion dollars and following an aggressive expansion plan to open in more major cities around the world.