2018 is an interesting time to be vegan. First we had Gordon Ramsay getting blasted for mocking them on Twitter, then the crazy guy who went viral after eating a raw, bloody chunk of meat at a vegan festival, and who can forget the Fox News host who decided to eat a steak whilst interviewing a vegan live on TV.
On the one hand, it’s a lifestyle that’s massively on the rise. There’s been a 600% increase in people identifying as vegans in the U.S in the last three years. According to a report by research firm GlobalData, only 1% of U.S. consumers claimed to be vegan in 2014. And in 2017, that number rose to 6%.
With such huge growth it’s no surprise that news of plant-based diets is regularly finding its way into the culinary mainstream. But like every success story it’s being met in equal parts by animosity. And it’s videos like this that don’t seem to help the vegan cause.
We all enjoy the occasional giggle at a vegans expense. Take the video below for example, it’s difficult to not find it a bit amusing that this militant vegan found out he was eating cheese mid-video.
That all seems in the bounds of good taste. Today’s video perhaps took things a little too far.
A group of vegan activists stormed a steakhouse in Brighton, England, holding up pictures of animals in distress and playing sounds of cows being slaughtered on a speaker while people were eating their food.
The whole thing was caught on video which you can watch below:
Most of the diners at the Brazilian-themed restaurant appeared unmoved by the protest and carried on talking and eating, even when the activists played the noise of a cow being killed and shouted ‘It’s not meat, it’s violence’ repeatedly.
One group of friends did choose to shout back, chanting “we love meat” as the vegan activists were trying to make their voices heard.
A spokeswoman for Direct Action Everywhere Brighton said:
“In a time where we are experiencing mass environmental destruction, largely due to our unsustainable and unethical food choices, it is paramount that we put our egos and selfishness aside and accept that we are all connected, we are all animals”
While it’s difficult to argue about the negative impacts meat-cultivation has on our planet, I’m not sure that militant behavior is the right way to go for changing people’s perceptions.
Some great work is being done to make plant-based diets more compelling and accessible so that those interested can cut down on meat consumption, even if that’s just for one day a week.
Be great to hear about how you would have reacted had you been in that restaurant.