Well known food writer and editor of Waitrose Food magazine, William Sitwell, has outraged vegans with his scathing remarks.
Responding to a proposal of featuring a series of plant based recipes in the magazine, Sitwell replied, “How about a series on killing vegans, one by one?”. Despite being a personal email, his response was quickly posted to Twitter:
A regular critic on TV cookery show Masterchef, Sitwell is not one to mince his words but this has been deemed extreme and highly offensive. For Waitrose, this is a particularly embarrassing situation especially as they have recently launched a new range of vegan foods. As the post circulated, they issued a statement to help weather the storm saying: “Even though this was a private email William’s gone too far and his words are extremely inappropriate, insensitive and absolutely do not represent our views.”
Sitwell has since apologised for his comments, saying: “I love and respect people of all appetites be they vegan, vegetarian or meat eaters, which I show week in week out through my writing, editing and broadcasting. I apologise profusely to anyone who has been offended or upset by this.”
Time will tell what the fallout of this will be and whether he is able to continue his writing for Waitrose. In a time of extensive social media use, those in the limelight are rarely allowed to make a mistake without public scrutiny and in reality, I’m sure many of us have made jokes about others’ eating habits but never face consequences.
Hopefully following his apology, he is allowed the opportunity to right his wrong. After all, there is a silver lining for plant based eaters – if Sitwell does continue his editor role, Vegan recipes will feature in abundance!
UPDATE: As of October 31st, Sitwell has resigned from his position as Editor of Waitrose Food magazine.